I'm from Ljubljana, Slovenia, and that's also where I earned my Graphic and Interactive Communacations Master's degree at the Faculty of Natural Sciences and Engineering, University of Ljubljana.

Visual expression has always fascinated me. I think it's really important to get information across to people in a way that's both attractive and correct. For me, giving a design its own personality is always a great chance to learn, refine and grow my skills.

While at university, I got a lot of hands-on experience. I worked on different branding projects, helped put together photo exhibitions, and even co-organized 'NonStop1,' an international student symposium at our faculty in 2009.

My advertising career began in April 2010 at Biro Stara Ljubljana, where I primarily worked for Bosch and Siemens Home Appliances and book publisher KUD Apokalipsa. From 2013 onwards, my work expanded significantly with Mayer McCann Ljubljana, where I began designing for both national and international brands. In 2021, I teamed up with Shift agency, and since 2023, I've also been collaborating with Povem PR agency.

August 2024 marked a big step: I launched my own studio, Digitalni Travnik.

To create great print, digital, ATL, BTL, POS, or OOH design materials, I believe you really need to understand the whole process. I'm skilled in both traditional and new media, and I know what makes each of them tick. When it comes to execution, I'm always pushing for the best. So, maybe we could create something amazing together?"